The Art Director-week 7

The Art director is an important role to play,they create or develop parts of an art drawing or object. They are great at using there vision skills as they play an important role to what a game looks like and how its appearance will effect the target audience. The design has to communicate visually, to stimulate moods, contrasts and little tiny features. The Art director makes quick important decisions about the visual elements used for example the style used, also when to use motion.

I think the Art director is a creative role as they have to deal with problems, to translate moods, messages, concept designs and ideas that are not developed well enough to imagery. They use there imagination to decide on what the final outcome of the scene piece might look like.

There isn't much difference in the role of a film director as both roles play a part in important imaginary vital decisions. You would have to be a very good judge visually and mentally. The film director has to budget and schedule very well.

Overall, i do think the Art director is a creative, also important role to play in the games industry they have many skills that others don't, they are rare talented people who express there own imaginary designs and how they effect others. Take COD modern warfare for example visually shooting innocent people, in my opinion is sick and disturbs some audiences but not all as some teenagers thinks its cool, but yet its so wrong but links with reality really well as if you was in that situation playing as a Russian terrorist.

If i wanted to personally become an Art Director in the near future, i would have to improve my visual design, my reviewing of ideas and to judge concepts made by other designers. Personally, i think i could make a great Art director as i can see mistakes or improvements in designers work although i struggle to look back at my own work and to visually improve it! Which yes makes no sense at all!

A game/concept/design is made then the Art Director has an important role to improve the work, which will end up on sale, whether the art director is right the sales will be high. They can also judge designers work for advertisement which may improve sales. Posters,models game case etc are all judged by the Art director.